Customer engagement is critical to field marketing and is at its core. Field marketing is the process of making a product more desirable to clients by connecting with them and urging them to buy the products they are responsible for pushing. One of the most important Smart Circle marketing decisions is how a firm initiates that interaction.
- Client’s interaction with a product
A customer’s interaction with a product occurs in many phases. A business decides to communicate with customers in a more personal way to varying degrees at each level. The selling phase will focus on this essay because it is the most prevalent phase in which face-to-face marketing is used. It is the stage that everyone goes through while purchasing goods.
- The success of field marketing
The profitability of field marketing is determined by how the marketing strategy shapes the customer’s perception of the product. A purely face-to-face approach is an option for field marketing representatives. In a shop like a tailor, this might entail personnel addressing consumers directly, displaying the products, and closing a high-value sale. Less personal touch is required in a low-cost bulk sale setting, such as a supermarket. The distinction is that staff expenditure is kept to a minimum because many consumers only have a brief encounter with workers at the check-out. Supermarkets are using automated check-outs to reduce labor costs.
- Increasing the number of face-to-face sales
It can be a dangerous tactic to encourage face-to-face sales. The employer is entrusting its goods and reputation to its employees. The company’s sales strategy is intertwined with the salesperson’s relationship with the customer. Although this is somewhat unpredictable, well-trained professional employees should overcome public apprehension. Ineffective salespeople can appear cynical, and their attitude can be intrusive and irritating. One aspect of face-to-face sales is salespeople determining how many touches a consumer wants. A customer may know what they want right away and require little assistance from personnel. Also, the customer may be in the mood to appreciate the merchandise without dealing with salespeople.
- The sales experience is different when there is no face-to-face contact.
It is where online sales shine. It removes humans from sales and places design at the center of marketing. Customers interact with websites that sell clothing by having the ability to choose sizes or colors, implying that just checking boxes and selecting from drop-down menus create a customized environment for the user. Expert salespeople can entice and win trust from a website in various ways. According to smart circle international, both marketing methods are successful in different ways, depending on how much money is spent on employees and how much money is spent on individualized websites and design.