Are you very serious about your marketing plans? You will have to make some strategic changes in 2022. Earlier, marketing was all about getting the brand name out. But, in 2022, it is all about creating the effective brand, measuring success and compelling storytelling. It is no longer sufficient to create the brand & expect this to sell.
The effective marketing tactics by Smart Circle have revolved over using right platforms for the promotion, designing ads that mainly targeted the specific audiences and demographics through the hashtags and keywords on various social media websites with the retargeting campaigns.
Marketing today will want business owners to take some risks, invest in the branding, listen intently than before while engaging with the customers online and face failure when competition continues growing at the unprecedented rates.
Benefits of In-Person Interaction in Marketing and Sales
- Face to face meetings will happen less frequently; however that does not mean they have become less effective. Just consider the statistics:
- Face to face marketing requests are over 34 times successful than made on email.
- Close rate for such in-person meetings are 40%.
- Executives & business travelers estimate 28% of the current business will be lost without face to face meetings.
In-person relationship building can grow your brand and your employees as well. The research has shown that over 90% of the communication comprises of body language. Face-to-face communication offers your team an ability to interpret, read, and react to the body language. With such information, your team will improve credibility and trust with your clients. In-person relationship building can help to grow your employees as well as increase your team morale.
Trade shows are the best method to increase the brand awareness. While you exhibit at the trade show, the client has an opportunity to step into physically, and grasp your brand. With this experience, they will meet your team and engage with your company culture, as well as assess various benefits to work with your brand. Brand awareness is also proven to improve your ROI.
Convert product features in benefits
Knowing the product’s important features isn’t enough if you wish to sell the products fast. Why? The main reason is customers do not care about features and specifications of the product; instance, they’re interested at what the product will do for them.
Thus you may take this as your advantage by using important features of the product to communicate rightly to your audience how the product will prove beneficial to them.