Ronn Torossian is the Founder and CEO of 5WPR, one of the top 10 public relation firms in the United States. With over 20 years of knowledge, Torossian is an award-winning Public Relation expert; he has been termed as PR Executive of the Year by the American Business Awards, he came in second for the Ernst& Young Entrepreneur of the Year awards, and has led 5WPR towards being named American Business Awards PR agency of the year for 3 years in a row, as well as, securing numerous awards for campaigns across the consumer, corporate and digital space.
He is known to be a key thought leader in Public Relations and communications, including crisis administration, public affairs, and social media communication. Also, he is called on to counsel blue chip companies, top business executives, and religious leaders at home and internationally.
About 5W Public Relations:
Torossian has founded 5WPR based on a simple principle. By beginning his career with a larger PR firm, he quickly noted what was missing and that was results and innovation. 5W is made up of a team of storytellers who concentrate on driving results through media connections, digital strategy, social media and influencer collaborations. He created 5W to highlight results and be flexible enough to adapt to the dynamic media landscape.
An important principle at 5W is the by being consistent you can develop trust and results. Ronn Torossian believes in complete transparency along with a commitment to drive outcomes, which sets the firm apart from its peers. This along with an immense level of care and open communication has resulted in a really good relationship with the firm’s clients.
Today the organization has offices that are located in Manhattan’s Helmsley Building. 5W has over 150 employees and an extensive client list that includes popular names as Walgreens, JetSmarter, It’s a 10, Bowlmor, All-Clad, Rowenta, and SAP. The firm is a full-service agency with a focus on all consumer and B2B categories.
Role models:
From a very young age, Torossian looked up to his mother for inspiration and guidance. She played a huge role in his life. She taught him about the necessity of working hard to achieve one’s dreams. He also credits his mom because she helped him develop his strength and wisdom.
Warren Buffet is also one of Ronn’s role models. Buffet is one of the richest and most successful men in the world; he has never wavered from his principles when it comes to helping the community, by donating generously to different charities. Torossian believes that Buffet teaches peoples the importance of living a life with balance and determination.
What to expect in the future of Public Relations?
Ronn Torossian is looking to double the size and revenue of 5WPR, and the first step to do so is by hiring the right employees, who should be rich in experience and culture. 5W prefers to hire people who are experts and professionals in the field of Public Relations. They should be able to share the same sense of entrepreneurship and an ever-ready attitude that helped the organization grow to where it is at today.
