Emily Welch Publiches
TheSoul Publishing is an award-winning digital studio that uses a variety of platforms to create and develop entertaining, unique, and uplifting content for a global audience of all ages. It is also one of the most prolific and popular online media businesses, with 80 percent of its employees working remotely, and it had already made these cultural shifts before the pandemic.
What does TheSoul publishing do?
TheSoul Publishing is one of the most prolific and well-known online media companies, with over a billion social media subscribers on platforms Facebook, Instagram, Snap, TikTok, and YouTube.
According to Tubular Labs, TheSoul Publishing has had the most views on Facebook and YouTube of any media and entertainment creator since October 2020, followed by ViacomCBS, Comcast, Disney, and WarnerMedia.
About
Pavel Radaev and Marat Mukhametov founded TheSoul Publishing in 2003, and they continue to run the company as co-CEOs today. They collaborated to create AdMe, an advertising-related informational website. AdMe transitioned to producing more light-hearted entertainment-style content after gaining popularity over time. With the launch of 5-Minute Crafts on Facebook in 2016, TheSoul Publishing began adding fun video content.
Development
Over 71 different nationalities contribute to the creation of videos at TheSoul Publishing. It’s also crucial to keep the user engaged across multiple platforms, not just YouTube; on Facebook, Snapchat, and Tik Tok, and websites. When a user recognizes that adds value to their lives, they should be able to interact with many platforms as possible with tailored content.
TheSoul Publishing has received numerous awards, including the 2021 Digiday Video and TV Awards’ Digital Studio of the Year, a 2021 Drum Award win, a 2021 Webby Award nomination for 5-Minute Crafts, a 2020 Streamy Award nomination, two 2021 Shorty Award nominations, and a 2021 Drum Award nomination.
In addition, TheSoul Publishing recently confirmed its entry into the Metaverse, with gaming, shopping, and a slew of new content concepts aimed at expanding the company’s music offering.
